The way forward for sustainable style and design: Stella McCartney and Lenovo unveil profitable idea of Central Saint Martins design competitors

• Peter Nasielski, an MA Design; Furnishings scholar from Central Saint Martins, topped winner of sustainability design competitors for regenerative seaweed eyewear idea
• As winner, Peter will likely be awarded internships at Stella McCartney HQ in London and Lenovo Design HQ within the US
• Three different finalists awarded internships at Lenovo HQ within the US
• Successful design revealed at a high-profile occasion on the Stella McCartney flagship retailer on London’s Previous Bond Avenue

4th November 2022 – Final night time, world-leading know-how model Lenovo, along with clothier and acutely aware luxurious pioneer, Stella McCartney, topped Central Saint Martins’ MA Design Ceramics, Furnishings or Jewelry scholar, Peter Nasielski, the general winner of their sustainable design competitors for his revolutionary eyewear design, constituted of regenerative algae seaweed. The profitable design was revealed at an occasion held at Stella McCartney’s Previous Bond Avenue retailer, attended by trade mates, in addition to Central Saint Martins college students and school.

The collaboration, which noticed 38 MA Design college students from Central Saint Martins discover the connection between style and know-how to create a sustainable answer, aimed to encourage and empower the subsequent era of eco-conscious designers via revolutionary Lenovo Yoga know-how.

All through the eight-week challenge, the scholars created extraordinary and futuristic designs starting from e-waste jewelry to acoustic panelling constituted of mycelium. With many exceptional creations to select from, it was Peter Nasielski, a scholar from California, that the majority impressed Stella and the Lenovo design group.

Peter’s challenge was impressed by regenerative farming practices, which led to the event of his eyewear design constituted of bioplastic materials. Utilizing cutting-edge know-how powered by the Lenovo Yoga 9i, Peter used coding algorithms to imitate the aesthetics and dynamics of pure algae formations, creating the idea of his profitable design.

Peter was picked from a shortlist of 4 proficient finalists, who battled it out in a judging day on the Stella McCartney HQ. Every finalist championed an essential trigger and showcased immense creativity, with sustainability on the coronary heart of every design. Because the winner, Peter has been awarded a three-month internship at Stella McCartney in a division of his selection, plus an internship with Lenovo’s design innovation group at their headquarters in North Carolina.

Stella McCartney commented, “I used to be actually blown away by every of the finalists’ displays and it was so onerous to select a winner; I used to be so impressed by the extent of creativity and innovation.

“I selected Peter as my winner not solely as a result of his regenerative kelp and algae farming challenge touches on one thing we’re already wanting into, nevertheless it additionally appears probably the most viable as a fabric innovation for each my group and Lenovo. Algae is a renewable useful resource and doesn’t depend on us producing extra waste. It instantly fights the local weather disaster and, pondering past the environmental advantages, may also contain native communicates that harvest it.

“I actually need to proceed this dialog and assist to make a few of their creations a actuality as a result of I see loads of viable options in what I used to be introduced. I’m so impressed by and honoured to assist this subsequent era of innovation!”

Peter Nasielski, winner of Central Saint Martins’ way forward for sustainable style design challenge, mentioned: “I’m so excited to have been chosen because the winner of the sustainable style design challenge, supported by each Stella McCartney and Lenovo. All through these eight weeks, I’ve been challenged and empowered to suppose past sustainability and, consequently, I’ve created one thing that goals to encourage and make change for the regenerative way forward for the style trade.”

Along with Peter’s design, the opposite proficient finalists put ahead inspiring creations and have had their design IPs bought by the know-how firm. They’ve additionally every been awarded an internship at Lenovo’s places of work in North Carolina. Finalists included:

• Joseph Clinton investigated sound air pollution and the way it impacts sea life, researching how mycelium can act as a sound dampening materials for sustainable acoustic panelling
• Vrinda Agrawal explored the potential of re-using post-consumer waste crisp wrappers (multi layered plastics) for different revolutionary materials functions in her challenge
• Estelle Burton centered on packaging within the luxurious merchandise market, exploring how bettering biodiversity via rewilding might be integrated into Stella’s current packaging

Lastly, Brian Leonard, Vice President of Design Innovation, Lenovo, added, “Over the previous few months, we’ve seen a lot creativity and watched these college students push the boundaries of sustainable design with the assistance of cutting-edge Lenovo know-how. A very powerful a part of this expertise has been elevating our personal consciousness, stretching our minds, and serving to us acquire a recent perspective in direction of sustainability. The results of this collaboration has been extraordinary, which is strictly what we hoped for after we partnered with each Stella McCartney and Central Saint Martins. We have now been thrilled with what has been created, a lot in order that we’ve bought the mental property rights of their designs, so we will discover the potential for making these revolutionary supplies and processes a actuality sooner or later.”

Simon Fraser, Course Chief MA Design (Ceramics, Furnishings, Jewelry), Central Saint Martins commented, “The local weather emergency is an pressing and deeply complicated challenge for all design cultures. Working with the fabulous Stella McCartney CSM Alumni and her group, with our revolutionary mates at Lenovo, MA Design has engaged with the very actual difficulties in regenerative and sustainable design practices.

“Engagements with world class design groups brings trade rigour and problem to our studios, plus, in fact, fabulous alternatives to proceed to work with our companions after college. We’re excited to share with you all of the work of the profitable designers.”