New tackle modest dressing as trend week lands in Riyadh
Saudi Arabia’s cultural and political evolution during the last 5 years has uncovered a niche in its trend market, some designers say. Prospects wish to appear and feel trendy with out compromising their religion, fashion and custom.
“Girls within the Center East, particularly in Saudi Arabia, purchase with objective and are fluent in trend. They know precisely what to search for,” says Kayane Mahrejian Raju, founding father of United Arab Emirates-based womenswear model Kaiane Designs, which held a present on the primary day of Modest Style Week. She provides: “We have to have an progressive method with regards to modest put on as a result of it’s not unique to only one tradition, it’s a world method of dressing — one particular fashion won’t work for all girls and the place they’re on the earth.”
A contemporary twist on custom
Modest Style Week drew designers from all over the world, lots of whom infused sturdy cultural identities with a contemporary, worldwide tackle modest dressing.
Younass Assortment, primarily based in Nigeria, fuses free, trendy silhouettes with African prints and daring, vibrant materials and textures; all traits that resonate with clients internationally, says founder Soraya Adji. She explains that residing between Nigeria and France, she discovered it troublesome to search out clothes that mixed each cultures whereas additionally being modest. After noticing this, she started designing for what she noticed as a niche available in the market and gained clients from the UK, the US, the Center East and numerous African areas.
Designer Sawsan Mahmoud works immediately with Palestinian artisans to provide the standard hand embroidery generally known as tatreez, which she combines with trendy designs for her model Sawsan Designs. “Whenever you, because the designer, are a part of the tradition, you have got a greater understanding of [those customers’] values, their mind-set, their traditions, and due to this fact you’ll be able to serve them higher.”
