LONDON — The scent of vogue.
French luxurious model Mugler is taking on Selfridge’s Nook Store with “Physique Areas” till Dec. 3, dedicating the house to the model’s signature scents Angel, Alien and Alien Goddess together with choose items from its Mugler fall 2022 and spring 2023 collections in addition to festive presents.
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The Nook Store incorporates a collection of reflective silver floor sculptures created in partnership with Random Studios to showcase the human physique and its pure contours.
“Our Mugler set up at Selfridges was born from my love of curves. The pop-up is an over-scaled collection of sculptures impressed by the human kind and in-built Mugler’s signature chrome. I liked the thought of a daring view from the road and a way more intimate expertise when contained in the sculptures,” stated American designer Casey Cadwallader, artistic director of Mugler, who joined the home in 2017.
That is the primary time the model has arrange an immersive pop-up. “[It’s] a singular strategy that’s accompanied by a powerful architectural gesture. It’s all the audacity and creativity of our home gathered in a single place,” stated Danièle Lahana-Aidenbaum, world president of Mugler vogue and fragrances.
A restricted variety of the fragrances might be bought in chrome hues. Angel, certainly one of Mugler’s bestselling scents, is getting a particular therapy with the model producing 30 distinctive bottles which are hand-blown and hand-sculpted and out there on the pop-up.
Current and new prospects of Mugler perfumes will be capable of refill their bottles on the perfume fountain on the Nook Store. Angel has been refillable since 1992 and the model has promised to get rid of the set up sustainably and ethically.
Ranging from 25 kilos, Mugler stationery and taking part in playing cards might be out there as a nod to the festive interval forward.
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