Jacquemus shops by AMO movement within the singularity of supplies impressed by Provence

Abiding by the age-old connection that structure has with the style world, architects have had a big presence within the set design of exhibits and occasions. Whereas style homes remodel exhibits into performative artwork displaying immaculate and experimental developments, structure absorbs this drama and shapes it right into a scenography. Whether or not or not it’s Louis Vuitton’s Spring/Summer season 2023 Menswear present, which reworked the courtyards of Louvre Cour Carree right into a yellow automobile observe playground as a closing tribute to the legendary Virgil Abloh or Chilean architect Smiljan Radić’s ‘a present within the sky’ for Alexander McQueen’s Spring/Summer season 2022 Womenswear in East London. On the forefront of this coalescence between each industries is AMO—OMA’s analysis and design wing. The most recent presentation from the workplace of AMO comes within the type of their collaboration with French dressmaker Simon Porte Jacquemus’ style model Jacquemus.

Designed by Ellen van Loon and Giulio Margheri, the three retail outposts at Galeries Lafayette in Paris, Selfridges and Harvey Nichols in London, mark the collaboration between AMO and the French style label. The studio experimented with the retail design’s materials palette to imbibe it with the picturesque essence of the South of France. Testing the boundaries of working with a single materials all through the design, AMO employs pillows which can be harking back to the textiles of Provence for the Paris retailer and terracruda—a clay-based, ceramic materials impressed by the panorama of Provence, within the South of France—for the Selfridges retailer. “The inspiration for the design of the Jacquemus shops owes to the model’s origins within the South of France. We wished to seize the environment of Provence via the materiality of the areas, which led us to strategy the design differently altogether. As a substitute of working with kind and deciding on the supplies afterwards, we selected the supplies on the outset and allow them to information the form of every area,” shares van Loon concerning the venture.

Creating continuity all through the area, the 82 sqm ground-level boutique at Selfridges adorns within the materiality of terracruda. Terracruda is a ceramic materials impressed by the panorama of Provence. Straight seen from the road, the shop is roofed in a singular materials from its ground and shelving, totems, and plinths to tables and chairs. The irregularity within the materials texture, as a result of hand-applied terracruda, offers the design with a pure and earthy sense via craftsmanship. The seating and show space have been crafted in curves, offering an summary sense of pure components to the area. Inviting passersby from the streets via its earthy palette, the shop-in-shop exceeds the conventionality of a retail retailer to turn out to be a spot that seems like dwelling and the earth.

The shop at Galeries Lafayette Haussmann in Paris options partitions and show components coated solely in pillows. Within the 60 sqm, womenswear boutique upholstered in white cushions, the inside design goals at imparting the convenience and luxury of a day spent in mattress, to its guests. A stack of pillows doubles as a seating space and show floor, welcoming guests to browse and lounge for so long as they need. Contrasting the curvaceous nature of the Selfridges retailer, within the Paris retailer, the seating and show areas are created within the geometricity of straight strains.

Although indirectly, the aesthetics of each the shops appear to be harking back to the Jacquemus Fall 2022 ‘Le Papier’ runway present. Held on the salt marshes of Aigues-Mortes within the South of France, fashions walked the pure ramp of salts in white-toned designs. For style fans obsessive about Jacquemus, the monochrome of white within the Galeries Lafayette retailer and the pure textures of the Selfridges retailer is bound to transpose them to that ethereal present. Within the means of designing the three shops for Jacquemus—the third retailer to open at Harvey Nichols in London throughout Fall 2022—AMO went via a tedious analysis course of to grasp the totally different supplies and the way they have been related to the model’s id.

With Jacquemus just lately launching these shops in London and Paris, AMO’s official launch states, “The shop design continues van Loon and Margheri’s latest work in retail and scenography for Tiffany & Co, Off-White, Stable Nature, KaDeWe, and BVLGARI. The design studio has, for lengthy, been related to Prada as effectively, and has designed the units and runways for the Italian high-end luxurious style home’s Spring/Summer season 2023 Menswear, and Fall/Winter Menswear 2022, to call just a few and in addition to the model’s flagship shops in New York and Los Angeles.” The connection between structure and style is a narrative longer than we realise. On the introduction of a brand new period the place each the trade merge extra into one another, what’s NEXT for the collaboration between these two worlds of design?