Fortunate Jewel is the NYC collective making IRL buying enjoyable once more

Fortunate Jewel is the NYC collective making IRL buying enjoyable once more

Based on a mutual love of buying, the label hosted its debut runway present throughout New York Trend Week

New York Metropolis has lengthy been a vibrant hub of artistic tradition, a vacation spot the place younger expertise flocks of their droves in quest of fame, fortune, and neighborhood – and artwork collective turned trend label Fortunate Jewel was no totally different. Born out of Chicago’s underground artistic scene, the trio – made up of Olive Woodward, Lola Dement Myers, and Shay Gallagher – have been united by a good friend’s classic finds eBay account and clothes swap, @lucky_jewel_iwanttt, and shortly their very own haphazard model was born.

After assembly by means of their shared love of exchanging and buying garments, the collective channelled their love for buying into an ethos that takes the standard retail platform past your easy, transactional expertise. Tapping into their ‘buying is a sense’ motto, Fortunate Jewel replaces the customarily tiring expertise of standard outlets with pop-up exhibitions and buying installations, full of a variety of items of all mediums from creatives of their neighborhood. 

This previous season, LJ confirmed their creativity is aware of no bounds as they debuted their first runway present throughout New York Trend Week. Described as “clothes a enterprise girls would put on if she knew nothing about enterprise”, the gathering breaks down every little thing you image if you consider officewear and as an alternative gives an attractive, generally risqué tackle basic silhouettes – suppose two-piece workplace fits meet micro-mini skirts, very low-rise denims, and mesh shirts. 

With a brand new retailer opening in Two Bridges, NY on the horizon, we caught up with designers Woodward, Dement Myers, and Gallagher to speak about how Fortunate Jewel happened and the inspiration behind their debut runway present.

Inform me a bit about you – the place did you develop up? What did you research? 

Olive Woodward: I grew up in Palisades, NY. I moved to Chicago for school the place I studied (principally) trend design. I moved again to NYC in 2020.

Lola Dement Myers: I’m from Boston and at present dwell in NYC. I studied object design on the Faculty of the Artwork Institute of Chicago. Olive and I met at school.

Shay Gallagher: I grew up in Ridgewood and went to RISD for varsity, the place I studied trend design. 

How did you come to start out Fortunate Jewel, what’s all of it about? 

Olive Woodward: The lore of Fortunate Jewel is that it began as a clothes swap in Chicago. I used to be dwelling in a artistic warehouse house referred to as Laura the place we have been in a position to facilitate gatherings and occasions. The clothes swap sprung from our good friend Vivian Xu’s eBay finds Instagram account referred to as “Fortunate Jewel I would like”. It rapidly grew to become a collection of curated occasions the place artists had the chance to point out their work in a extremely stylized house. There usually are not outlined parameters of what Fortunate Jewel is. For this iteration of Fortunate Jewel, we offered our debut runway assortment . 

When did you first realise the facility of trend? 

Olive Woodward: The primary time I obtained dressed.

Lola Dement Myers: The primary time I used to be on an editorial crew was after I realised how a lot love and care goes right into a model.

Shay Gallagher: Making an attempt on skinny denims on the mall perhaps? But additionally a dressing up exhibit on the V&A museum.

Favorite ever trend present or assortment? 

Lola Dement Myers: Diesel 1999.

Shay Gallagher: All of the Bernadette Company exhibits. I really like that they do not have a lot of a digital footprint.

Olive Woodward: Vivienne Westwood’s pirate assortment was considered one of my first and favorite exhibits that I noticed.

Did you’ve gotten a freakum costume or outfit rising up? 

Olive Woodward: Josie & the Pussycats’ purple pop star outfit.

Lola Dement Myers: Spirit hood…

Shay Gallagher: I’m nonetheless rising up and it’s a unadorned costume like in Intercourse & the Metropolis.

What’s your go-to outfit to really feel assured? 

Olive Woodward: A Fortunate Jewel tank.

Shay Gallagher: Shay snap shorts, piece of material tied as high.

Lola Dement Myers: White tank + slacks + boots = excellent outfit.

How do you wanna make different folks really feel in your garments? 

Fortunate Jewel: Unstoppable and fortunate.

Who needs to put on or is the wearer of Fortunate Jewel?

Fortunate Jewel: Somebody who’s in between worlds, an interdisciplinary individual.

Inform me concerning the inspiration behind your SS23 assortment? 

Fortunate Jewel: We wished to discover the identification of Fortunate Jewel, which has beforehand been a internet hosting vessel, and additional discover Fortunate Jewel as our artistic collaborative outlet. LJ is in the end an atmosphere which we wished to translate the spatial supplies into clothes. There are some awful secretary vibes impressed by our current expertise of turning into a “actual” enterprise.

And about your first present? 

Fortunate Jewel: Clothes {that a} businesswoman would put on if she knew nothing about enterprise (us).

What’s your weirdest web obsession? 

Olive Woodward: Bachelor (ABC Reddit).

Lola Dement Myers: Foam-cutting movies.

Shay Gallagher: Each morning I learn by means of the Craigslist missed connections.

Let your predictive textual content end this sentence: I’m a designer as a result of I love___ however folks don’t know that I’m actually___.

Olive Woodward: I’m a designer as a result of I really like this cute outfit however folks don’t know that I’m truly carrying shorts.

Lola Dement Myers: I’m a designer as a result of I adore it a lot however folks don’t know that I’m truly so obsessive about it.

Shay Gallagher: I’m a designer as a result of I’m so cute however folks don’t know that I’m truly so cute.

What’s the worst recommendation you’ve ever been given? And the perfect? 

Olive Woodward: Finest – keep within the mild. Worst – clear your room.

Lola Dement Myers: Finest – if it takes lower than two minutes, do it immediately. Worst – don’t combine metals.

Shay Gallagher: Finest – observe by means of and be type. Worst – don’t give it suddenly.

Who’s your nemesis? 

Fortunate Jewel: The garment district.

What do you reckon you’re probably to get cancelled for?

Fortunate Jewel: Lol.

Should you might solely put on one designer for the remainder of your life who wouldn’t it be?

Olive Woodward: Margiela.

Lola Dement Myers: Similar lol.

Shay Gallagher: Olive.

What would the line-up be in your nightmare blunt rotation? 

Fortunate Jewel: Smoking weed with anybody.

What’s the final meme you saved? 

What would your ghost outfit be?


You possibly can store Fortunate Jewel right here.

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