Edenred Capital invests in 5Mins AI, the “TikTok-style”

Edenred Capital invests in 5Mins AI, the “TikTok-style”

Press launch
2 December 2022

Edenred Capital invests in 5Mins AI, the “TikTok-style” studying platform

The Edenred Group has invested in 5Minutes AI, by way of Edenred Capital, its enterprise capital arm. 5Minutes AI is a gamified studying platform reinventing worker upskilling via a “TikTok-style” mobile-led expertise. Edenred Capital invested on this seed spherical alongside AlbionVC. This funding goals to drive 5Minutes AI’s product growth and develop its world buyer base.

5Mins AI is a UK-based firm based in 2021, offering short-form studying for firms by way of a cell app that delivers personalised, micro-sized movies in TikTok format, selling steady studying.

The platform options 15,000+ bite-sized classes from 150+ educators and coaches worldwide protecting 100+ important technical and energy expertise for the office. Since going to market in March 2022, greater than 100,000+ classes have been watched on the platform and 5Mins AI’s annual recurring income has grown 20x.

Edenred Capital has a observe file in company studying, having already invested in Fuse Common, a coaching platform specializing in person generated content material to giant firms.

Philippe Dufour, co-founder and Managing Associate of Edenred Capital, says: For greater than 10 years, Edenred Capital proceeds its long run aim of supporting entrepreuneurial groups which are delivering top notch options within the B2B2E market. 5Minutes AI gives a journey in the direction of short-form, gamified and extra environment friendly company studying. Workplace studying has advanced to grow to be a shouldhave to assist companies drive innovation whereas enhancing worker attraction and retention. We’re satisfied that 5Minutes AI is well-positionned to conquer this promising, but underpenetrated market, due to a top-notch expertise platform and an skilled group.”

Saurav Chopra, founder and CEO of 5Minutes AI, says: “We’re delighted to have Edenred Capital as an investor and are wanting ahead to collaborating with Edenred to open new geographies and improve our price proposition.”


About Edenred Capital Companions:

Edenred Capital helps European expertise entrepreneurs with long-term capital and scale-up experience. Its funding scope covers Fintech, Commerce Tech, Way forward for Work and Skilled Mobility. Edenred Capital present its portfolio firms with pragmatic suggestions and useful introductions to assist them as they develop. Edenred Capital is the company enterprise arm of Edenred SE (listed on the CAC 40 ESG, CAC Subsequent 20, CAC Giant 60, Euronext 100, FTSE4Good and MSCI Europe indices) and maintains an impartial Enterprise Capital governance.


About Edenred

Edenred is a number one digital platform for providers and funds and the on a regular basis companion for individuals at work, connecting 52 million customers and greater than 2 million companion retailers in 45 nations by way of 950,000 company purchasers.

Edenred presents specific-purpose fee options for meals (equivalent to meal advantages), incentives (equivalent to present playing cards, worker engagement platforms), mobility (equivalent to multi-energy, upkeep, toll, parking and commuter options) and company funds (equivalent to digital playing cards).

True to the Group’s function, “Enrich connections. For good.”, these options improve customers’ well-being and buying energy. They enhance firms’ attractiveness and effectivity,and vitalize the employment market and the native economic system. Additionally they foster entry to more healthy meals, extra environmentally pleasant merchandise and softer mobility.

Edenred’s 10,000 workers are dedicated to creating the world of labor a linked ecosystem that’s safer, extra environment friendly and extra accountable daily.

In 2021, due to its world expertise belongings, the Group managed near €30 billion in enterprise quantity, primarily carried out by way of cell functions, on-line platforms and playing cards.

Edenred is listed on the Euronext Paris inventory trade and included within the following indices: CAC 40 ESG, CAC Subsequent 20, CAC Giant 60, Euronext 100, FTSE4Good and MSCI Europe.

The logos and different emblems talked about and featured on this press launch are registered emblems of Edenred S.E., its subsidiaries or third events. They will not be used for industrial functions with out prior written consent from their house owners.





Matthieu Santalucia
Tel. +33 6 83 54 12 10
[email protected]


Edenred Capital Companions


Oscar Hoare
Tel. +44 77 89 22 87 96
[email protected]


  • PR_EdenredCapital-5minsAI_2022-12-02

Edenred Capital invests in 5Mins AI, the “TikTok-style”

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