BoConcept celebrates 70 Years of timeless fashion

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A well-designed piece of furnishings ought to stand the take a look at of time, says Steen Knigge, head of promoting at Danish luxurious furnishings firm BoConcept.

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“It might probably’t simply be design for design’s sake,” he says. “It additionally must be purposeful.”

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It’s no small feat, however over the previous 70 years, BoConcept has certainly managed to create a sequence of timeless collections which can be each stunning and purposeful, from sculptural espresso tables to hallway storage cabinets that appear to drift, and naturally, trendy sofas that aren’t simply gorgeous — they really feel good too.

To have a good time turning 70, BoConcept is gifting away a newly-released Berne Couch from their New Kollektion, valued at $3,099.

It’s all a part of the heritage-focused anniversary marketing campaign — Ekstraordinær Since 1952 — celebrating their previous, current and future. First based in 1952 by cabinetmakers Jens Ærthøj and Tage Mølholm within the small city of Herning, Denmark, the model has opened shops all over the world, with a strong on-line retail house too.

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They’re gifting away the brand new Berne Couch as a result of it speaks nicely to the craftsmanship and high quality intrinsic to BoConcept, says Knigge, however it’s additionally a really accessible piece of furnishings.

Described as “gentle, elegant and welcoming” with a low, floating expression, the Berne is a mix of latest and retro kinds, that includes curving traces, and a minimalist, mid-century trendy look.

Additionally it is the most recent providing from famed Danish designer, Henrik Pedersen.

Any such design partnership is a key factor of BoConcept, explains Knigge. Through the years, they’ve featured collections courtesy of well-known Danish designers like Pedersen, Morten Georgsen, Anders Nørgaard and ARDE, in addition to international designers like Egyptian-born, Canadian-raised Karim Rashid, who received a Pink Dot Award for his Ottawa eating set.

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Buyers can study in regards to the thought course of behind their favourite piece within the “meet our designers” part on BoConcept.com, with designer biographies, outlooks and interviews, or they will flick through particular collections.

“Because the creatives behind our assortment, we belief them with our life. And with over 100 materials and leathers, and quite a few materials, color and customization choices, you may belief our designs to complement your private home,” the web site reads. “They’re all award-winning consultants, as you’d anticipate. However maybe extra vital is our mutual interpretation of nice design: elegant, nicely thought-about merchandise that mirror our time and enhance our lives.”

Regardless of the variety of designer enter, there stays an general coherent really feel to BoConcept, explains Knigge, rooted within the model’s Scandinavian heritage and sensibilities. It’s all the time a precedence to create designs that serve multiple function, similar to espresso desk that may change right into a eating desk, or an ottoman that may remodel right into a spare mattress.

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“You’re attempting to maximise the output of a bit of furnishings,” he says.

This deal with flexibility holds true for proportion, Knigge continues, as sofas could be scaled up or down since they’re designed to be modular and adaptive in an effort to match totally different areas and desires. 

With the two-and-a-half seater Berne Couch, it suits properly in smaller city properties however can be helpful seating for flex areas like workplaces or dens.

Each couch on provide at BoConcept is offered in over 120 totally different materials and supplies, and could be tailored, from arm rests and legs to again heights and cushions, all a part of the model’s devotion to holding furnishings distinctive to particular person tastes.

“You possibly can mainly customise any piece we now have while you go into the sofas or dwelling chairs,” says Knigge. “You could have so many prospects.” 

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Whereas selecting the correct mix can a bit daunting for some customers, the BoConcept design consultants are skilled to do present a useful wants evaluation to ensure folks discover precisely what they’re searching for each in-store and on-line.

To additional help customers, BoConcept shops provide free in-store design consultations — additionally out there on-line by digital help — the place they will create one thing particular for every particular person.

“Think about the sensation of a house designed to suit your way of life and mirror your character. The advantages are clear,” their web site shares. “While you mix a lovely color scheme, free-flowing and purposeful house good temper lighting and intelligent storage, you get pleasurable home-experiences and a happier life.”

To enter to win the Berne Couch from BoConcept’s New Kollektion, open till November 28, go to Canada.com/BoConcept or browse boconcept.com for extra data on the Ekstraordinær Since 1952 occasions.

This story was created by Content material Works, Postmedia’s business content material division, on behalf of BoConcept.